Fixing sales comp plans for parental leave: What actually works

by
Allison Whalen
Jun 10, 2025
Salesperson working at her desk

Parental leave and sales compensation don’t play well together.

Most companies want to do right by their employees - especially new parents - but when it comes to sales reps, things get complicated fast. Quotas, commissions, pipeline coverage, attribution…it’s a minefield. 

And the stakes are high: careers, compensation and team culture are all on the line.

Before I founded Parentaly, I was an enterprise sales manager. I’ve carried a quota, led high-performing teams, and saw comp plans that seemed great in theory, but in practice were often lacking, especially for top performers.

In the 5+ years since launching Parentaly, this continues to be one of the top questions I hear from clients: How do we design a sales comp plan that’s fair for everyone

While many companies are actively trying to get this right, unique, real-life scenarios still surface where someone unintentionally misses out on compensation.

So I wanted to dig deeper and posed a question to my network: What are companies actually doing to support sales reps on parental leave?

We crowdsourced insights from 35+ HR professionals, sales leaders and sales execs to hear how they’ve managed parental leave comp plans. We analyzed responses to recap what we’ve found and offer recommendations based on three key areas:

  • How AEs on leave get paid
  • How coverage teams are compensated
  • What else gets overlooked 

This post is a guide of what we learned - not to prescribe a “right” answer, but to give leaders a clear, grounded view of the tradeoffs and options.

How AEs on leave get paid

Sales reps typically rely on commissions for a large share of their income. When they go on leave, companies fall into a few main models:

  • Base pay only: Reps receive their base salary during leave, but lose out on all commission - even for deals they sourced or advanced prior to their leave. This model is easy to implement and creates a clean line administratively, but it often feels punitive. For many AEs, this means losing 40–60% of their total comp, which creates an emotional and financial toll.
  • Pre-approved deal lists: Before leave begins, the AE and their manager agree on a set list of in-flight deals. If those deals close while the rep is out, they still receive commission. This creates a shared understanding up front - but it limits upside, adds administrative complexity and doesn’t account for unexpected wins.
  • Pro-rated commission tapering: This structure offers partial commission during leave, typically declining over time - for example, 75% in the first month, 50% in the second, and 25% in the third. It’s an effort to provide continuity and some financial support, but it can still feel arbitrary and insufficient depending on a rep’s earning expectations.
  • Full commission on self-sourced deals: In this model, AEs continue to earn commission on any deal they personally sourced and worked - even if someone else closes it while they’re out. It requires trust, strong tracking systems and team alignment on attribution, but it’s often seen as the most equitable by reps and leaders alike.

How coverage teams are compensated

When someone steps in to cover a rep’s book of business, comp plans vary just as much:

  • Full credit to coverage AE: The covering rep gets 100% of the credit and commission. This model is easy to operationalize - but if the deal was mostly closed before they stepped in, it can feel unfair to the original AE. For example, one respondent stated this was the case at their organization even if “all they did was send the quote.”
  • Split credit between AE and coverage AE: Commission or quota credit is shared between the leave-taking AE and the coverage AE. This can be a 50/50 split or determined based on who did what. It encourages fairness, but can require judgment calls or negotiation.
  • Rolled into team or manager quota: Instead of assigning the deal to one person, the revenue gets absorbed by the manager or team. This helps avoid credit disputes, but can add pressure to the broader team and dilute individual accountability.

What gets overlooked - and why it matters

Beyond comp mechanics, the qualitative feedback revealed systemic gaps:

  • No quota relief: Many AEs are still expected to hit their full annual targets
  • No ramp-back plans: Reps return to empty pipelines and full pressure
  • No policy documentation: Processes are ad hoc, inconsistent, and often invisible
  • Bias before leave even starts: Some reps reported being pulled off deals once they disclosed a pregnancy

These aren’t just tactical failures - they’re moments where talent and trust are lost.

Things to think about when designing your policy

If your goal is to keep high-performing talent and build a culture where parenthood isn’t a penalty, the details of your comp plan matter. 

Here are five key questions to consider when crafting a policy specifically for sales roles:

  1. Commission eligibility → Will reps earn commission on deals worked prior to leave, or only those that close before?
  2. Deal attribution→ If someone else closes a deal while the AE is out, how is credit shared?
  3. Manager and team goals → Should quotas be adjusted to reflect the burden of coverage?
  4. Ramp-back support → Will returning reps be expected to hit full quota immediately?
  5. Policy transparency → Is your approach documented, accessible and easy to understand?

Sales comp plans weren’t designed with parental leave in mind. But they can be reimagined - in ways that drive performance, equity and long-term retention. 

That starts with asking the right questions and being willing to start with clarity, evolve with feedback and account for both numbers and nuance.

To celebrate all we’ve accomplished, our team shared what they’re most proud of since joining the team:

I'm most proud of how much we have done to improve the single hardest moment for women's careers (going on parental leave) ... one that is often shrouded in insecurity and fear. We've been able to help advocate for so many women (and men!) in a way that is empowering and truly life-changing.

Allison Whalen, CEO & Founder

What am I most proud of? Growth! Growing a category of support that didn't exist before Parentaly. Growing from a one-woman bootstrapped operation to a global team of 25+ employees and coaches. Growing our overall impact for working parents, with companies investing in our parental leave programming to support employees all over the world. And growing as humans: new babies, new friends, new life experiences... all while tackling new and exciting work challenges together.

Rich Burke, Head of Growth

When I reflect on what I am personally most proud of during my time here, it's working alongside a team where we constantly evolve and optimize everything that we do in order to deliver the best possible experience for the folks going through our programs. It sounds cheesy, but there are processes that my team and I used to do 100% manually that are now completely automated and systems in place that have become second nature to how we operate. Working with such thoughtful, smart, and creative people is incredible.

Sara Ophoff, Senior Program Manager

I’m most proud about doing work that makes parents feel confident and empowered about their careers during a time that can be overwhelming and challenging – not only for our clients and users who go through Parentaly’s programs, but also with our advocacy work on LinkedIn, through our podcast and other big campaigns that make a difference. It’s been pretty rewarding to build a brand people know and love because what we’re doing resonates with so many employees’ experiences in the workforce.

Jenna Vassallo, Head of Brand & Marketing

I am so proud of the way we've approached growth with such care and intentionality - with every adjustment we've made to our offerings, we've never lost sight of our goal to provide the most supportive and valuable experience for our users. I love looking back on the early stages of conversations and building that have led us to the experience we offer today. Personally, I am extremely proud of the work I've done to scale and automate our backend!

Rachel Andes, Program Associate

I am most proud of the work we do every single day to make a positive impact on working parents! Everyday I get to work with an amazing group of people…we work hard but we also have fun.

Sarah Gruber, Client Partner

I'm proud of scaling an employee experience that consistently delivers positive outcomes for new parents and their organizations. Our north star has always been the user, and we never sacrifice our high quality bar!

Mansi Kothari, VP of Product & Experience

I feel a sense of pride that I get to work behind the scenes supporting everyone. I’m proud to see all of the collaboration between the team and how Parentaly positively impacts employees.

Leo Manalo, Executive Assistant

I'm most proud of going through the Parentaly program myself! I'm so proud to work for and promote this company in a time where parental leave and supportive policies are at the forefront of a national conversation. But beyond this, I'm most proud to call myself a participant.

Emmy Carragher, Enterprise Partnerships

I’m really proud of the work I did to expand our coaching bench globally at Parentaly. It was so rewarding, not to mention insightful, to connect with talented coaches from around the globe. This expansion not only enriched our coaching offerings but also strengthened our commitment to making a meaningful impact on families all over the world.

Nicole Hagemann-Bex, Senior Coaching Operations Manager

I have tremendous pride in the knowledge that what I am doing will change the career landscape for new parents, particularly mothers. This will make it more likely that my daughter can have a career AND a family without worrying about the unintentional negative impact of taking parental leave. Nothing makes me prouder than that.

Mindy Himmel-Brown, Strategic Partnerships

In my short time at Parentaly, I'm proudest of the work we're doing with our clients' ERG groups to elevate the stories and advice of actual working parents. It's such an impactful way to spread the word about Parentaly as an essential resource for all people growing their families, and the managers who support them!

Alex Diskin, Enterprise Account Manager

I'm most proud about using LinkedIn to connect with others. I was recently able to share a helpful return to work doc with 50+ new people looking to make a difference at their company. Was pretty cool that people from Chewy, McDonald's, Honda, Cisco, AWS, Walmart and more want to integrate just a piece of what we have to offer. Also...I'm so proud of the way I feel as an employee at Parentaly. For the first time in my career my personal interests align with my professional interests and I've never felt more motivated.

Jenny Hurwitz, Strategic Partnerships

I'm really proud of being able to help the Experience team by handling the supportive functions so they can focus on the bigger picture. It feels great to know that I’m making things easier for them and contributing to the team’s success.

James Mango, Executive Assistant
Tagged
HR & policy
Working parenthood
Two employees talking about work at their desk

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