Want to pass paid leave? Here’s how Neiman Marcus’ Chief People Officer did it

by
Jenna Vassallo
May 29, 2025
Neiman Marcus building

Eric Severson spent years trying to implement more generous paid parental leave policies. He finally succeeded during his tenure with Neiman Marcus Group.

In 2022, Neiman Marcus expanded its policy to provide 16 weeks of paid parental leave for all full-time employees - including those growing their families through birth, adoption or foster care. Birthing parents became eligible for up to 24 weeks of paid leave.

That kind of policy change is rare in retail - and it didn’t happen by chance. It happened because Eric and his team made the business case and listened to what employees were asking for.

In a new episode of The False Tradeoff, we sat down with Eric and Stefanie Tsen Ward, who served as Chief Integrated Retail & Customer Officer, and played an integral role in passing the new policy.

They unpacked how they made it happen, revealing what most people don’t see: the internal work, advocacy and alignment it takes to get from idea to implementation.

Here are three takeaways from the conversation.

1. Employee voices can drive change

Eric recalls a company-wide town hall when he first started at Neiman Marcus. During the Q&A, an employee asked what he was going to do about the fact that they don’t have any paid leave.

That moment stuck with him - in his words, he “never forgot it” - and it was that experience that helped put paid leave higher on his priority list.

“It is important for employees to push company leadership on this,” Eric said. “It matters. It has an influence.”

2. You need internal advocates - including outside of HR

As Chief People Officer, Eric knew how to build the business case. But without cross-functional backing, it wouldn’t have moved forward.

He partnered with finance to model the costs - and leaned on P&L leaders like Stefanie, who led a large portion of the company’s workforce and had firsthand experience navigating parental leave.

“People think these decisions happen between the CEO and HR,” Eric said. “But in reality, you need business leaders willing to take on the risk with you.”

Stefanie had her first child before the new policy was in place and returned to work after just a few months. She was vocal during that time about the need for stronger support. 

When she had her second child while in a C-suite role, she was able to take five months of leave under the new policy - an experience that reinforced just how critical the change had been.

3. Persistence moves things forward

Even with a strong business case and internal alignment, the policy change didn’t happen overnight.

Eric had a team member who was deeply passionate about the issue. She asked about it constantly. Pushed for answers. Questioned the delay.

Her persistence helped him take the final leap - and bring the proposal to the CEO:

“She pushed me and pushed me and pushed me,” he said. “And I finally said: I think we can figure out how to do this.”

That reminder is important for anyone waiting on change. You may not get a yes right away - but that doesn’t mean your voice isn’t being heard.

The takeaway: Want better policies? Speak up!

Behind every major policy shift is a chorus of voices - employees raising the issue, HR leaders running the numbers and business leaders backing it up.

Because paid leave doesn’t just pass when people believe in it. It passes when advocates and leaders collectively prove it’s good for employees and the business.

To celebrate all we’ve accomplished, our team shared what they’re most proud of since joining the team:

I'm most proud of how much we have done to improve the single hardest moment for women's careers (going on parental leave) ... one that is often shrouded in insecurity and fear. We've been able to help advocate for so many women (and men!) in a way that is empowering and truly life-changing.

Allison Whalen, CEO & Founder

What am I most proud of? Growth! Growing a category of support that didn't exist before Parentaly. Growing from a one-woman bootstrapped operation to a global team of 25+ employees and coaches. Growing our overall impact for working parents, with companies investing in our parental leave programming to support employees all over the world. And growing as humans: new babies, new friends, new life experiences... all while tackling new and exciting work challenges together.

Rich Burke, Head of Growth

When I reflect on what I am personally most proud of during my time here, it's working alongside a team where we constantly evolve and optimize everything that we do in order to deliver the best possible experience for the folks going through our programs. It sounds cheesy, but there are processes that my team and I used to do 100% manually that are now completely automated and systems in place that have become second nature to how we operate. Working with such thoughtful, smart, and creative people is incredible.

Sara Ophoff, Senior Program Manager

I’m most proud about doing work that makes parents feel confident and empowered about their careers during a time that can be overwhelming and challenging – not only for our clients and users who go through Parentaly’s programs, but also with our advocacy work on LinkedIn, through our podcast and other big campaigns that make a difference. It’s been pretty rewarding to build a brand people know and love because what we’re doing resonates with so many employees’ experiences in the workforce.

Jenna Vassallo, Head of Brand & Marketing

I am so proud of the way we've approached growth with such care and intentionality - with every adjustment we've made to our offerings, we've never lost sight of our goal to provide the most supportive and valuable experience for our users. I love looking back on the early stages of conversations and building that have led us to the experience we offer today. Personally, I am extremely proud of the work I've done to scale and automate our backend!

Rachel Andes, Program Associate

I am most proud of the work we do every single day to make a positive impact on working parents! Everyday I get to work with an amazing group of people…we work hard but we also have fun.

Sarah Gruber, Client Partner

I'm proud of scaling an employee experience that consistently delivers positive outcomes for new parents and their organizations. Our north star has always been the user, and we never sacrifice our high quality bar!

Mansi Kothari, VP of Product & Experience

I feel a sense of pride that I get to work behind the scenes supporting everyone. I’m proud to see all of the collaboration between the team and how Parentaly positively impacts employees.

Leo Manalo, Executive Assistant

I'm most proud of going through the Parentaly program myself! I'm so proud to work for and promote this company in a time where parental leave and supportive policies are at the forefront of a national conversation. But beyond this, I'm most proud to call myself a participant.

Emmy Carragher, Enterprise Partnerships

I’m really proud of the work I did to expand our coaching bench globally at Parentaly. It was so rewarding, not to mention insightful, to connect with talented coaches from around the globe. This expansion not only enriched our coaching offerings but also strengthened our commitment to making a meaningful impact on families all over the world.

Nicole Hagemann-Bex, Senior Coaching Operations Manager

I have tremendous pride in the knowledge that what I am doing will change the career landscape for new parents, particularly mothers. This will make it more likely that my daughter can have a career AND a family without worrying about the unintentional negative impact of taking parental leave. Nothing makes me prouder than that.

Mindy Himmel-Brown, Strategic Partnerships

In my short time at Parentaly, I'm proudest of the work we're doing with our clients' ERG groups to elevate the stories and advice of actual working parents. It's such an impactful way to spread the word about Parentaly as an essential resource for all people growing their families, and the managers who support them!

Alex Diskin, Enterprise Account Manager

I'm most proud about using LinkedIn to connect with others. I was recently able to share a helpful return to work doc with 50+ new people looking to make a difference at their company. Was pretty cool that people from Chewy, McDonald's, Honda, Cisco, AWS, Walmart and more want to integrate just a piece of what we have to offer. Also...I'm so proud of the way I feel as an employee at Parentaly. For the first time in my career my personal interests align with my professional interests and I've never felt more motivated.

Jenny Hurwitz, Strategic Partnerships

I'm really proud of being able to help the Experience team by handling the supportive functions so they can focus on the bigger picture. It feels great to know that I’m making things easier for them and contributing to the team’s success.

James Mango, Executive Assistant
Tagged
HR & policy
Advocacy
Podcast recap
Two employees talking at a desk

Want to hear Eric and Stefanie share their parental leave ##advocacy## story?